AI-native web studio
Websites for the AI era.
Prima builds one true story of your business that people and AI assistants read the same way — and you edit it in plain words.
Assistants already answer questions about your business. Make sure they answer right.
Your next client may never open your website. They'll ask ChatGPT or another assistant — and get an answer built from whatever it found. Prima makes the facts about your business clear to people and to machines.
- Read right by AI. Your services, prices, hours and address are marked up so assistants repeat them correctly.
- One truth, many readers. Describe your business once. People, assistants and agents see the same thing.
- A website that speaks your language. Change a price or a line of text with a message or your voice — no developer, no admin panel.
What an AI-era website is
- Fast and beautiful for people. Designed from your brief; every site passes the same automated checks for speed and accessibility.
- Readable by AI assistants. Your facts are marked up so assistants read them right — and every site is checked for how they do.
- One source of truth. Prices, services, hours and address live in one place; the site is their showcase.
- Readable by agents. A machine-readable view of your services and prices, read-only.
- Edit in plain words and voice. Message or talk to a bot — the site changes.
- Checked where people search now: in assistant answers, not only in Google. We check and fix; we don't promise rankings.
Compliant out of the box.
Every Prima site ships with what privacy laws expect:
- data deletion on request for every form that collects data;
- a cookie banner and a cookie policy written for your site;
- privacy policy and terms of service templates.
Templates are a starting point. For your jurisdiction, check them with your lawyer.
How it works
- Brief. Ten questions about your business, your clients and your goal.
- Brand. What makes you different, plus a logo and a brand book.
- Design. Two homepage concepts. You pick one.
- Build and checks. Speed, accessibility, AI readability and the legal basics, checked by a reviewer agent, not by the author.
- Video before you pay. You see a full walkthrough of your site on video before each payment.
- Launch. Domain, hosting, checks, and the layer for AI assistants.
- 3 of 3 sites in our first production run passed every quality threshold with zero manual edits.
- 35–61 minutes of machine time per site.
Source: Prima studio pipeline, first run, 29.09.2026.
Pricing
Step by step — one payment per step:
- Brand — $590: positioning, logo, brand book Start with this step
- Design system — $390: colors, type, components, motion Start with this step
- Website & launch — $1,190: site, checks, launch Start with this step
Turnkey — $1,900: all three steps with one "yes" after the brief. You save $270.
Paid in two equal parts: $950 first payment now, $950 second payment at the end.
Prices in USD.
What Prima is not
- Not business automation or AI agents for your processes — that's Selfware.
- Not a chatbot widget on top of an old site.
- Not an SEO agency with ranking guarantees.
- Not a do-it-yourself builder: we build it for you.
FAQ
How fast is it?
Building takes hours of machine time; the calendar depends on how fast you approve each step.
Who owns the domain?
We register it first and then transfer it to you. This is in the contract.
Can I edit the site myself?
Yes, with a message or your voice.
Do you guarantee ChatGPT will recommend me?
No. We make sure assistants can read your facts correctly, and we check how they answer.
Which languages?
English and Spanish, plus Russian on request. Each extra language is $400.
Your website, ready for the AI era.
Start a projectStart with a free brief
Tell us about your business. The brief is free. After it you choose: Brand, Design system and Website & launch one by one, each paid after you watch the video, or Turnkey with one video at the end.